Mobile gamers spenderen tussen $8 en $15 per maand

Gepubliceerd op donderdag 29 maart, 2012 | Redactie

If last week’s $200MM acquisition of OMGPOP by Zynga proves anything, then it’s that the mobile gaming sector is heating up! And so we’re proud to release the mobile gaming research brief we did for our friends at Casual Connect. In this brief, we provide several key findings and estimates for this growing sector. Full report available after the jump.

Key Findings

  • Mobile gaming will represent a $7.5 billion worldwide market by 2015E, tripling from $2.7 billion today.
  • Asia currently the largest market for mobile gaming, with revenues forecasted to total $3.2 billion by 2015E.
  • Freemium accounts for 55% of all mobile game revenues, compared to 6% ad revenue.
  • Between 3.5% and 10% of a mobile Free-to-Play game audience will convert to paying users.
  • Most users spend between $8 and $15 per month.

“The mobile gaming market is key to building a successful strategy,” according to Janelle Benjamin, SuperData’s VP of Research, “Only by capitalizing on the early momentum can game companies establish a sustainable footprint for the longterm.” This report presents a snapshot overview of the mobile gaming sector. Subscribers to SuperData’s services receive KPIs (e.g. ARPPU), market analyses, and revenue estimates on a monthly basis. Please contact us for more information.

Casual Games Sector Report: Mobile Gaming

View more documents from SuperData.

Findings in the report are based on SuperData’s proprietary data on paying gamers. To find out more, please visit our methodology section.

Algemeen Nieuws, Casual Gaming, Mobile | Permalink