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Investeerder voor in-game advertising firm JOGO

Vers van de pers en vandaag ontvangen: JOGO Media Inc. een in-game advertising bureau uit New York heeft vandaag een nieuwe financiering rond gekregen van Zwitserlands grootste media groep: Goldbach Media AG. Goldbach Media heeft vanaf vandaag een belang van 25% gekocht in dit Amerikaanse bureau.

Met deze nauwe samenwerking willen ze snel inspringen op de snel groeiende in-game advertising markt. De samenwerking met het zwitserse bedrijf moet vooral de Europese positie gaan verstevigen. Het volledige persbericht lees je hieronder:

In Game Advertising Firm JOGO Media Wins Media Group as Strategic Investor

JOGO Media Inc., a New York firm specializing in in-game advertising, has secured a round of financing from Switzerland’s largest media group, Goldbach Media AG. As a result of the transaction, Goldbach Media’s subsidiary, game mediarep AG, now holds a 25% stake of the US company. Through close cooperation both companies will expand their positions in the rapidly growing in-game advertising market. Further details of the transaction were not disclosed.

Düsseldorf/New York, NY 6^th September 2007. As advertising within PC, console, mobile and browser based games is becoming significantly more attractive to Advertisers, the partnership between JOGO Media Inc. and game mediarep AG offers valuable impetus to the in-game advertising market. JOGO Media will support game mediarep AG with global advertising opportunities via its extensive experience in the US market as well the companies effort’s through its proprietary in-game advertising technologies. Additionally, game mediarep will leverage JOGO’s game portfolio to provide additional value to Swiss, Austrian, Liechtenstein and as well as the new EU Eastern European Markets.

As a globally acting provider of in-game marketing solutions and technologies, JOGO Media see themselves as a partner of both game publishers and the advertising industry alike. Cooperation with the similarly oriented game mediarep AG provides both companies with the opportunity to significantly expand their in-game advertising activities.

Established late in 2006, JOGO Media, expects the partnership with Goldbach Media to further enhance its strategic position in developing the European markets. CEO Jay Drago: “We are very pleased to establish such a strategic relationship with Goldbach Media. We look forward to the significant value that Goldbach offers JOGO in expanding our European markets as well as the unique cross media opportunities they can provide our global clients.”

Klaus Kappeler, CEO Goldbach Media Group, comments: “The pioneer status of Game Mediarep in the Swiss and Eastern European markets will be further enhanced by our relationship with JOGO Media. Through this cooperation we anticipate bringing even more games to the market and further improve our good starting position.”

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About JOGO Media
Founded in 2006 by online industry & technology veterans who together possess more than 40 years of senior business and product development experience in the online advertising sector – JOGO Media is establishing itself as the premier provider of technology and marketing solutions to game publishers and brands seeking to capitalize on the substantial and rapidly growing market for in-game advertising. JOGO Media looks to further the seismic shift occurring in the market for display advertising away from traditional mediums to more dynamic platforms by establishing the premier technology-powered next-generation agency for advertisers and publishers. JOGO Media provides a critical service by acting as the agency between game publishers and advertisers seeking to maximize profit from in-game advertising. www.jogomedia.com
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Additional press information & Inquiries:
PR-Agency : 11 Prozent Communication, Angelique Szameitat
Tel.: +49 (0) 8122 / 955 - 625, Fax: +49 (0) 8122 / 955 - 627
E-Mail:

a.szameitat@11prozent.de, Internet: www.11prozent.de

JOGO Media, Hendrik Volp
Tel: +49 (0) 211 / 52 09 94 – 91,
E-Mail: volp@jogomedia.com, Internet: www.jogomedia.com