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Gamevertising update voor Dungeon Runners

Er is weer een nieuwe update uitgebracht voor het spel Dungeon Runners. Deze wil ik graag wat nader belichten omdat het wat interessante data op het gebied van gamevertising bevat.

Want wat blijkt: “In-game Advertising
We’ve added in-game advertising to this build of Dungeon Runners. These ads are only visible to free players and they add a whole host of new functionality for our non-paying guests”

Het komt erop neer dat veel content en functionaliteiten nu ook beschikbaar zijn voor de “gratis spelers”. Voorheen waren deze opties alleen beschikbaar voor de betalende spelers. Als tegenprestatie krijgen de gamers een scala aan game advertisements (game ads) voorgeschoteld.

Lijkt me een goed gamevertising model wat veel views kan genereren voor de in-game geplaaste advertenties.

Voor de liefhebber hieronder de precieze details:
We’re closing in on Chunk #2, folks! We’ve sent this build off to QA and will be banging out the bugs over the next week or two. Here’s the current patch notes for this coming build:

In-game Advertising
We’ve added in-game advertising to this build of Dungeon Runners. These ads are only visible to free players and they add a whole host of new functionality for our non-paying guests:

Bank Space
Free players now have one bank page available to them. Paying members now have three bank pages.

Stacking Potions
Minor mana and health potions now stack to 5, giving free players more room to hold loot. Major potions now stack to 10, making them twice as good as the free player potions!

Improved Loot Access
Free players may now use what was previously members-only loot. Of course, there has to be a catch… or else why would members be members? This is how it works: 75% of yellow items that drop may be used by free players and 25% of purple or rainbow items that drop may be used by free players. You’ll know if an item can be used because it won’t have “Requires Membership” in the tooltip. All items received from King’s Coin vendors are usable by free players – but are, of course, soulbound on delivery.