Het is bijna zover. Aanstaande woensdag gaat het beginnen: Brands and Games 2008. De afgelopen maanden hebben ze een banner campagne gedraait op GameAds.
Kaarten reserveren kan nog steeds. GameAds zal dit evenement volgen en ik zal trachten om de meest interessante zaken hier te melden. Tevens kunnen jullie de komende tijd de nodige foto’s hier verwachten.
Hieronder nog een keer het volledige programma.
| Program | |
| 09:30 -10:00 | Welcome | Speed dating entries |
| 10:15 -10:40 | Introduction | Marco Derksen, Chairman Interactive Advertising Bureau |
| 11:15 -11:30 | Coffee Break | Speed dating entries |
| 12:00 -12:15 | Introduction parallel sessions | Peter Warman, Event chairman |
| 13:00 -13:30 | Parallel sessions | round 1 |
| 14:05 -14:35 | Coffee Break | Speed Dating Session 2 |
| 15:05 -15:30 | Conclusions & Take-aways | Peter Warman, Event Chairman |
| 16:30 -18:00 | Visit Expo Festival of Games |
|
Awareness & Traffic |
Engagement & Education |
Sales & Data |
Co-Marketing & Sponsorship |
| Wehkamp | “chiwawa show†campaign on zylom.nl RealGames: Brendan McNulty, Director of Marketing Carolien van Ostade, Account Manager Wehkamp: Rick Nijhuis, Manager Internet Marketing |
Klokhuis | Gamestudio IJsfontein: Jan-Willem Huisman, Managing Director NPS/Klokhuis: Liesbeth van de Kar, Project Manager New Media |
Sport 2000 | Join the game portal (euro 2008) Mediamonks: Marc de Jong Luneau, Senior Strategist Sport2000: Ingrid Molenaar, Marketing Manager |
Redbull | Knock Out gameStarcom: Richard van der Wilk, Digital & AFP Manager RedBull: Mark van de Grift, Brand Manager |
| Multi-sponsored I Elsevier Golf Game Mediamonks: Marc de Jong Luneau, Senoir Strategist Reed Business: Vinne Schifferstein-Vidal, E-business Manager |
Vredestein | Trac Challenge 2 Little Chicken: Michiel Sala, Managing Director Vredestein: Bandi Vaczi, Manager Marketing & Communication |
Rabobank | House of Anubis gameMTV Networks: Vivian Opsteegh, Head of Digital Media Rabobank: Maarten Korz, Innovatiemanager |
eBay Motors | Codemasters Race Driver: GRID Codemasters: Jurrie Hobers, General Manager Benelux |
| Centraal Beheer Achmea| Skydiver (Hyves game) Sticky Studios: Jeroen de Cloe, CEO Centraal Beheer Achmea: Mark Tober, Internet Marketeer |
Postbank | Habbo: sponsored room and events Habbo: Marcel Pordon, Country Manager Postbank: Kees-Jan van Henten, Communication Manager |
Dreft [Procter & Gamble] | Druppie afwas game Starcom: Richard van der Wilk, Digital & AFP Manager George Goudsblom, Digital & Broadcast Manager |
Philips | Ubisoft AmBX global co-marketingUbisoft: Cem Yildiz, Non-retail Manager Philips: Engelbert van Pelt, General Manager New Business Development |