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Casual Games zijn de plek voor female ads

Casual Games zijn bij uitstek de plek om vrouwen te bereiken, aldus Hooked Media in een recent bericht. Dat vrouwen prima te bereiken zijn via game portals wisten we in Nederland natuurlijk al lang mede dankzij het Nationaal Gaming Onderzoek van NewZoo destijds.

Hooked Media Group’s CEP Prita Uppal zei er het volgende over: “Most believe that casual gamers tend to be teenage boys, when in fact free game sites have become a furtive pastime among office workers, insomniac mothers and chronic procrastinators, and it is women aged 25 to 45 who play the majority of these games.”

Ze voegde daaraan toe dat 34 procent van de Amerikaanse volwassenen elke week online spellen spelen, en dat 74% van deze casual gamers vrouw zijn. Ze verwacht tevens dat er anno 2010 80 miljoen casual gamers zijn in Amerika.

“Our model is to help game developers all over the world monetise and distribute their games,” Uppal added. “Developers upload their games to our site and receive a percentage of the advertising dollars generated by those playing their games. The more popular a developer’s game is, the more the developer earns.

“This model has become so popular amongst game developers that we are able to offer our publishers access to many of the most popular and well known flash games that exist. We have over 400 games, many of which have been developed specifically for our network.

“Our publishers are noticing considerable site lift as a result of the games. The average game session is 8.6 minutes. We have sites that are experiencing 250 to 300 percent increase in time spent on pages by those users that are playing games. This can result in an overall site lift at an average of two minutes.”

De casual gaming markt is dus groeiende, er komen steeds meer gamers bij. En deze gamers spenderen steeds meer tijd op de websites.

Bron: CasualGaming.biz